a marketer should also consider the
number of unengaged subscribers on their email list. Mailbox providers,
especially the major global ones like Gmail and Yahoo, are taking
subscriber engagement into account when making inbox or junk folder
placement decisions. They want to see that marketers are sending to
subscribers who are active in their mailboxes, and that unengaged
subscribers are being routinely cleaned from the email list.
quality email lists
quality email lists
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