Campaigns that focus on a specific product or service will be more
target and the call the action direct. Offering a special offer or
promotion for a limited time only will attract a higher rate of
conversion so you’re likely get sales and when analysing the click
statistics you’ll learn more about your email list subscribers e.g. what
they’re interested in for future campaigns. These product or service
campaigns also get a higher unsubscribe rate and while that’s a little
scary it’s also an opportunity to segment your email list. Another way
of segmenting your email list is by requesting their input on the sign
up page – ask your subscribers what they’re interested in. The easiest
way to do this is to offer a few options and they make their selection
before subscribing.
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