For implementing an Email Campaign, you can buy a list of recipients
from an email list company such as infoAnalytica, or you can choose to
rent a list from one of the many email list companies. infoAnalytica
does not offer mailing list rental, for the following reasons that make
ownership of an email list the better choice:
- Higher customer control over email data
- Ability to re-use the database and perform effective and timely follow-ups
- Complete transparency to the customer throughout the email campaign, since the customer controls the campaign and adjusts it as per their needs
- Ability to better understand how your campaign is performing as per your audience demographic
- Higher flexibility in sorting data and customizing mail content for recipient sub-segments or groups within your data
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